More than many businesses, the success of a water park is largely determined by the guest experience. It’s critical to keep the lines at your gate and on each ride moving quickly. You also need to provide additional amenities, such as quick-service restaurants, gift shops, and game kiosks.
Making the experience as carefree and convenient as possible is your best recipe for success. A major part of this equation relies on great point of sale. A great solution can make your business run more efficiently, allowing more guests in your gates and ensuring that they will return soon. So let’s look exactly at how your POS can make your water park successful with the 5 most important POS features for water parks.
Starting the experience at the gate; you’ll need a water park point of sale that can print wristband tickets. They need to print quickly and be easily attachable. Of course, you’ll also need waterproof wristbands that are durable, easy to scan, and non-transferable. Some parks might prefer to use cards with barcodes instead of wristbands. These are typically more durable, though less convenient. Your POS system should be able to print either type.
You might also want to print different wristbands or membership cards to distinguish individuals by group, age, or height. Having a POS system that can do this accurately and automatically is vital for getting customers moving through your front gates and into the park quickly. Additionally, you can print wristbands that signify equipment rentals such as strollers or innertubes, or varying levels of access to specific areas of the park. Features such as these allow employees to easily identify problematic behavior.
Consider using custom wristbands for branding purposes. Many children wear their wristbands after leaving the water park and are likely to start a conversation about how much fun they had. An eye-catching logo or park name on a wristband can be another way to advertise.
First, you’ll need reliable, sturdy POS hardware. Water parks tend to have a lot of water. And water can be a disaster for the typical point of sale computer or tablet. You’ll need a solution that can handle the elements.
You’ll also need turnstiles at your main entrance and at the entrances to certain rides. Turnstiles help organize customers into single-file lines and act as a deterrent to any unauthorized entrants. These turnstiles must be integrated into your POS system, helping to ensure that only valid entries are granted. They also act as your inventory management, counting the number of guests entering and making sure you maintain safe levels of guests.
They must also allow for easy entry so that your long lines move quickly. Portable turnstiles might give certain parks the flexibility of adjusting how many are open at any given time in different locations. Other water parks would benefit from automatic turnstiles that unlock with a swipe or scan of a barcode. These free up employees to manage other areas of the park.
There is a large array of point of sale hardware options available to water parks, so it’s important to find the best turnstiles for your needs. And whichever you select, the most important thing is that they integrate with your water park POS solution.
Most importantly, every water park needs a fast POS system. No matter how fun your rides are, most people aren’t willing to deal with insane lines. You can’t afford to have a POS system that loses your customers for your business. Get a cloud-based water park POS that never goes down, and processes each transaction within seconds.
For any retailer, it’s also important to have certain niche features. Water parks are no exception. Aside from being able to administer and print tickets, you’ll also need one that can break down ticket types by age, weight, height, entry-level, school group, or any other specification that you want to implement. Advanced ticketing saves you time and money and keeps your park organized.
At this point, it’s essential for every business to have an online store. And you must have a POS system that integrates with your eCommerce platform. Your water park webshop might sell souvenirs, advanced ticketing, group packages, or branded gear. People expect to have the convenience of buying online.
You also need to be able to sell everything in your water park under the same system. This means having a POS that can work for your ticketing, gift shop or convenience store, kiosks, and quick service restaurant. An all-in-one solution keeps your sales and inventory organized and leaves you far less room for costly errors.
Most water parks thrive off of selling season passes. Your POS should be able to handle advanced ticketing options. Passes must be easily printed and reliably redeemed upon each visit to the park.
KORONA partners with several loyalty programs that make season passes, group rates, school discounts, etc., easy to implement and track. These rewards platforms can help power highly effective amusement park marketing campaigns.
You also might consider implementing a gift card program. KORONA also integrates with various gift card printers to allow you to cheaply print gift cards that can be swiped at each terminal.
KORONA’s advanced POS software was designed specifically for water parks and advanced ticketing businesses. To find out more about KORONA or any of our integrations, click below to sign up for a free trial and a demo with one of our great team members.
Get Started with KORONA POS today!
Tell us a little bit about your business and explore all the features that KORONA POS has to offer. And there’s no commitment or credit card required.
Water Park Equipment from HAISAN
Project communication--on-the-spot investigation--Project planning and Plan design review--Construction budget--investment dollars determination--The cooperation relationship with design and production-- Water Park Equipment determination--The construction organization and equipment installation--Equipment debugging and operation training service, management consulting.The area and investment volume are not settled. A project wants to have earnings and appreciation, cannot simply take formula or template set. And on-site resources must be combined with the local market, to make rational investment analysis. Show the characteristics and attraction. Combining with the interior of good management and marketing, you can get a project done earnings and appreciation.Based on years of industry experience, water park design experts believe that investment in water park now has a big error, blind pursuit of novelty, never combined with the market, which is often cause the failure of some water park, year after year depreciation. To get the beast benefit of the water park and year after year to rise, we suggest that must grasp four key points:1) Comply with the local market.2) Be attractive and characteristic.3) Do a good job in marketing.4) Improve the internal management.With less risk, you must do professional investment planning, never blind pursuit of novelty to heavy. Whether a water park project is loss or profit, the aquatic amusement equipment selection accounts for the proportion of no more than 50%, more important is the project investment planning, operation management and marketing.Generally speaking, in the case of normal operation, water park, the investment will be a small profit in the third year, the first and second years. But there are a lot of water park begin to implement this and profit in the first year, such as day hot spring water paradise, joy island water park in Anhui, Hangzhou Tongwan festival and so on.General the lifetime of water park entertainment is a decade. In equipment use expires, we will according to the usage of equipment for a comprehensive evaluation. If the assessment qualified, we will continue using. If not, unqualified will make considerable improvement.At home, at present the national standard of water park industry mainly have two: GB/T 18168-2008 "the aquatic amusement equipment general technical conditions" and GB8408-2008 code for the amusement facilities, safety, and national law stipulates that higher than 2 meters of water slides and made the wave device belongs to the special equipment, the enterprise must have "special equipment manufacturing license" and "special equipment installation, modification, maintenance license".A good job of marketing water park to do the following aspects:1) Determined market positioning and unique selling point. When this is in the project investment plan to be good, if the preliminary plan positioning work not ready, the later is rather difficult to repair, so it's very important to good investment planning and design.2) To do a good job of brand spread water park. Water park management belongs to the service industry, word of mouth is very important to service industry. How can the good word of mouth widely spread out? For now I think there are two methods is quite effective, first, through the wireless network. The current popular microblogging, WeChat, QQ and combined with some famous portal and BBS, blogs to report. Can also be spread by domain E-mail and SMS. Second, by making the media event, event propagation.3) Develop the appropriate marketing channel. It is necessary to make cooperation with the local travel agency. In addition, we can make cooperation with regional market radiation and companies. Provide some convenience and favorable to them. Besides, making cooperation with Tmall, Taobao, Dangdang and Zhuoyue through internet B2C platform.4) At the same time, the internal management must constantly innovation. A water park facilities has been a few samples, up to three years will be a year than a year of business is poor, if you want to keep water park has been hot and rising, be sure to add new blood, suggest that in the third year add some new equipment.
If you are looking for more details, kindly visit PVC Safety Boots for Farming, PVC Safety Boots with Oil-Resistant Soles, EVA rain boots .