As a cases and bags customization factory that is constantly exploring and making progress in the case and bags industry, we have a professional R&D team to support OEM and ODM.
Our production of custom lunch bags will comprehensively consider various factors such as practicality, fashion and beauty, and cost-effectiveness. We can produce lunch bags according to customer requirements, and also can help design and produce according to customer needs for free. So if you are interested, please feel free to contact us.
In our factory, lunch bags can be customized in different functions, shapes and sizes. For portability, you can add handles or adjustable shoulder straps; for thermal insulation, you can add thermal insulation materials; for more aesthetics, you can print beautiful patterns; for further brand awareness, you can add logos and custom zippers, accessories, and more.
Although the concept of ODM/OEM is very popular now, there are still new buyers who confuse about them. Before contacting suppliers, you need to figure out these two concepts, both ways are common international sourcing, both have their merits, and it mainly depends on the your company&#;s needs. This article will explain in detail the differences between the two types of manufacturers so that you can better choose the right product for you in your cross-border sourcing.
1.Definition
1.1 ODM
The ODM, Original Design Manufacturer, you can choose a product that the factory has already designed and rebrand it as your own company's product. The manufacturer develops the product design, provides the product details to the customer, and helps the customer turn the concept into reality. The ODM manufacturer usually has its own brand or white label products, and the customer can adopt this product completely, or make changes and give it their own brand and then sell it. For example, the product size, color, packaging, etc. can be changed according to the customer's requirements.
A common example is the variety of products on Amazon, you will find many stores have very similar products, but the details are different, this is the ODM products according to the requirements of different sellers&#; custom branding, packaging and color.
Adopting ODM allows the customer to obtain new products without the need for upfront R&D costs, which allows them to focus their limited funds on product marketing and promotion. The disadvantage is that it may be difficult to stand out in the market because other customers have similar designs and prices, and such products are often not very profitable.
1.2 OEM
OEM, original equipment manufacturer, the product exactly according to the design provided by the customer, including material, color, structure, etc. OEM manufacturers pay more attention to the needs and design of the customer, they produce products exactly according to the customer's requirements. OEM is a good choice if the company has designers, testers and marketing staff. Companies that have the product idea and the ability to bring the product to market do not necessarily have large scale production capabilities, whereas OEM manufacturers allow companies to bring their free branded products to market without production capabilities. The customer needs to provide the manufacturer with detailed specifications and requirements to help the manufacturer fully understand the product that needs to be produced.
The advantage of this is that the product produced will not be identical to other customers' products and the brand design is entirely proprietary to the customer. The disadvantage of OEM is that it requires significant cost, upfront R&D plus production time, thus creating some risk for the company.
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2. Suitable industries
ODM&#;Textile and apparel&#;fast-moving consumer goods, Electronic product accessories ( cases, chargers, etc.)
OEM: Automotive industry, complex electronics (software and hardware), textile and apparel.
3.Pros and cons from suppliers&#;perspective
3.1 OEM
For suppliers, the biggest advantage of OEM is the cost. The supplier doesn't have to spend time and money developing, designing and testing new products; it all comes directly from the customer.
The disadvantage is that you cannot be an irreplaceable supplier to the customer because the product outlook and branding patents are in the hands of the customer, and the customer can easily change suppliers once the product does not meet the customer's requirements.
3.2 ODM
ODM suppliers can have some bargaining power because the products are designed and manufactured by the supplier. Equipment and processes can be selected that improve efficiency, and the supplier can become more and more specialized. But ODM can have high upfront costs and the need to go about promoting products and finding the right customers.
4. Conclusion
The decision to use ODM or OEM comes down to the company itself, if you have enough budget and a reasonable time to market, OEM is a good choice, conversely, if time and money are tight, then go with ODM. If you are looking for a bag manufacturer to produce and design your new product, Airscape Textile will be your trusted partner. We provide OEM/ODM service to produce high-quality products for our customers while saving their time and energy, our aim is to create more value with our customers, contact us now and experience first-class service!
For more information, please visit Custom Lunch Bags ODM.